Social Advertising

Ipad Wired

Fri, 19 Mar 2010 02:00:00 PDT

a great video of Wired Magazine on ipad. A new way for social functions.

Social > Search

Thu, 18 Mar 2010 02:00:00 PDT

If I believe Infographic of FastCompany, Search websites are more popular than Social websites.

But If I read FT, Facebook is bigger that Google.

I believe the new way of internet will split use of web in 3 categories : search, social and stream. What do you think ?

Facebook CRM

Wed, 17 Mar 2010 02:00:00 PDT

Facebook Support is a CRM to Ask a question, share an idea, report a problem or give praise.

you can go on POMwonderful page to see this fonction.

Social Influencer

Mon, 15 Mar 2010 02:00:00 PDT

‘It’s not that what people say to each other isn’t important in shaping our behaviour. Nor, indeed that recommendation (or advocacy or whatever you call it) in particular, is completely irrelevant. It’s just that the really important mechanism lies in what other people see, hear and feel going on around them: it’s in the eyes and ears of the advocate’s peers and not in the words of the advocate or recommendor. It’s at the “influenced” end of the telescope and not the “influencer”.’

Read the full post on 1000heads ;-)

Next Issue Media

Fri, 12 Mar 2010 01:00:00 PST

Media

The media act, react and work together since the announcement of the IPAD.

Next Issue Media exists to:

Develop applications standars for digital media and readers
Build a robust platform to publish to multiple media
Create an extensive offer for paid content of quality
Provide a platform for innovative advertising and measure instruments (tracking, ROI …)

Great mission, to follow (@nextissuemedia) with interest

Hyper Factory is a perfect illustration

Thu, 11 Mar 2010 01:00:00 PST

In our century, with all platforms, all social solution, all traditional tools, we have to be innovative.

The HyperFactory is a perfect illustration of these famous needs: traditional, experimentation and R&D. I note 3 things :

the customers are not the “new startup or new companies” but they are old old firms adapted to the modern market

traditional marketing does not disappear, it still fits and is more than a supplement to the new tools

the mobile is even more now that the social

Social Media, is there a gap between your brand and your customer ?

Wed, 10 Mar 2010 01:00:00 PST

You can download a report to know “How well is your brand listening”. This pdf document is perfect to start. After reading you will know the first level of interogation you need to understand the brand listening in social media environment.

For Blast Radius, the options are :

Crowd Sourcing
Observation
Contextual Interviewing
Online Listening Platform.

He’s true. you need to make a choise to start and these option are the best way to start.

Social Media KPI

Tue, 09 Mar 2010 01:00:00 PST

You want use Social Media in business environment ? You need KPI to do it ?

Go read this great post about this subject : “35 social media KPIs to help measure engagement”

Brand Advocacy and Social Media

Mon, 08 Mar 2010 04:00:00 PST

Brand Advocacy and Social Media - 2009 GMA Conference View more presentations from Brandon Murphy.

Fortune Global 100 companies are social

Fri, 05 Mar 2010 07:30:15 PST

Burson-Marsteller published news about a study they did about the social and Fortune Global 100 companies.

More than three-quarters (79 percent) of the Fortune Global 100 companies are using at least one of the most popular social media platforms (Twitter, Facebook, YouTube and corporate blogs) to actively engage with stakeholders, according to a new study on the usage of social media published today by Burson-Marsteller, a leading global communications firm. This study is the first in Burson-Marsteller’s

News is here.

So Google

Thu, 04 Mar 2010 12:28:23 PST

Here you can read the stats an timeline about Google.

3 things I like :

97% of revenue from advertising
146 million monthly GMail users
20 hours of vidoes upload every minutes on Youtube

Social Monitoring with JamiQ

Tue, 02 Mar 2010 05:24:29 PST

JamiQ is a service of Social Monitoring. You can track your buzz, your stories, your text over internet and know “where, how many and who” about your readers/interactors.

The service is not free but seems to be full . Interesting to integrate in a global social advertising project in business plan.

Social is Popular

Wed, 24 Feb 2010 01:00:00 PST

Twitter gave us stats about Tweets and users on the official blog. Amazing data !

Lots of people are tweeting now but I’ll say everybody is tweeting when my grand mother will tweet ;-)

Links for 2010-02-23 [del.icio.us]

Wed, 24 Feb 2010 00:00:00 PST

Waze is Social

Tue, 23 Feb 2010 01:00:00 PST

Waze is a social tool interesting to discover the world.

Links for 2010-02-22 [del.icio.us]

Tue, 23 Feb 2010 00:00:00 PST

POWERKISS You Are The Future

Social Journalist

Mon, 22 Feb 2010 02:00:00 PST

Among social media 89% of journalists make use of blogs while conducting their online research, while 96% turn to corporate websites.Social networking sites like Facebook or LinkedIn by comparision are only slowly keeping up as two-thirds of the journalists turn to them during their online research, while only about half of them make use of the micro-blogging site Twitter.

Read on Guardian.

Social Reality can help you during presentations

Fri, 19 Feb 2010 01:00:00 PST

Social Reality can help you during presentations

Social Data Revolution

Thu, 18 Feb 2010 01:00:00 PST

In 2009, more data will be generated by individuals than in the entire history of mankind through 2008. Information overload is more serious than ever. (…)

The second data revolution brought about a new dimension to data creation: users started to actively contribute explicit data such as information about themselves, their friends, or about the items they purchased. (…)

Successful interactions have become genuine communication with near-instantaneous feedback. For example, PayScale allows users to retrieve real-time salary reports based on their job title, location, education, and experience-but only after they have contributed their own data. As the expectations of users change, firms must spend more time developing incentive systems that will entice more users to participate.(…)

Read the entire article on HBR blog.

Social Network Framework

Wed, 17 Feb 2010 01:00:00 PST

You have to read this great post “Recreating serendipity in social networks” on LiftLab.

Links for 2010-02-15 [del.icio.us]

Tue, 16 Feb 2010 00:00:00 PST

Social Media Women (Mashable)

Mon, 15 Feb 2010 23:36:00 PST

Social Media Women (Mashable):

Here is a great article on Mashable about Women opportunities with Social Media

Google Buzz First Impression

Thu, 11 Feb 2010 03:56:27 PST

I use Google Buzz and would like to share my first impressions and notes about this new product in bullet point list.

Easy to use and understand
Missing lots of functions: favorite, re-buzz, shortcut …
Already interesting functions: mute post, unfollow
To connect your sites google buzz, they have to be in your Webmaster Center and checked
No management of Buzz sent to your contacts in google apps or outside-google emails (no alert to explain it’s only GMail-available)
Interesting chrome extension to share on Buzz via Google Reader.
In Gmail webmail: I didnt really understand the difference between the “unread count on Buzz link” and “the Unread message in inbox”
The “mute this post” function doesnt work with post from flickr service (a bug?)

And you what do you think about Google Buzz ?

Links for 2010-02-08 [del.icio.us]

Tue, 09 Feb 2010 00:00:00 PST

Links for 2010-02-02 [del.icio.us]

Wed, 03 Feb 2010 00:00:00 PST

Jilion Blog – Introducing SublimeVideo

Links for 2010-01-25 [del.icio.us]

Tue, 26 Jan 2010 00:00:00 PST

Le web 2.0 priorité n°3 des DSI américains | Collaboratif-Info

Links for 2010-01-24 [del.icio.us]

Mon, 25 Jan 2010 00:00:00 PST

Light Blue Optics