Social Advertising

Social Gmail

Tue, 09 Feb 2010 11:51:04 PST

Google is ready to create a social email tool.

With Google Buzz, let your contacts interact, comment and share with you anything using all your account (flickr, twitter, picasa …)

Maybe the best way between a google wave and a classical email.

Links for 2010-02-08 [del.icio.us]

Tue, 09 Feb 2010 00:00:00 PST

Business v. Human

Mon, 08 Feb 2010 01:19:00 PST

Yes, I DO Mind the Gap
View more presentations from Tara Hunt. via Gregory.

Nike in (RED)

Fri, 05 Feb 2010 06:52:08 PST

Nike in (RED)

Futur Mobile Internet

Thu, 04 Feb 2010 03:13:24 PST

Future Insight: Mobile Marketing in Japan
View more presentations from Infinita Inc.

I recommend for reading Infinita slideshare page.

Social Marketing Trend

Wed, 03 Feb 2010 01:00:00 PST

22 Social Media Trends
View more presentations from DreamGrow Digital via 2803.fr.

Links for 2010-02-02 [del.icio.us]

Wed, 03 Feb 2010 00:00:00 PST

Jilion Blog – Introducing SublimeVideo

What is your country ?

Tue, 02 Feb 2010 12:00:00 PST

The magazine where I work for has printed an article about “10 ideas to promote Switzerland”.

I particularly like the idea of being able to promote a country as a product. In fact, it is a reality, countries need to promote their territory to attract different audiences:
- The scientific elite to advance research,
- Capital, the rich to invest the money and collect taxes,
- Businesses for growth, production,

I am not Swiss but I tried to play with this idea and find ideas to promote France, not easy but not really meaningful because beyond the ideas themselves, this work allows you to reflect on what the fund, representing your country in your opinion with others.

My ideas about France :

Country of Wine and Food,
Country of Museum and Parcs

And for you, what are your ideas about your country ?

Social CRM

Tue, 02 Feb 2010 00:11:08 PST

Social CRM Definition By Martin Walsh
View more presentations from Martin Walsh.

P & G On Facebook

Mon, 01 Feb 2010 01:00:00 PST

Procter & Gamble ‘Bullish’ on Facebook – Reporting on Procter & Gamble’s Innovation Outreach Venturing Day, David Hornik wrote Friday that the company owning 32 brands with more than half a billion in annual revenue, 135,000 full-time employees and $80 billion in revenue last year has a keen interest in Facebook. P&G is “bullish” on Facebook, currently has more than a dozen social media platforms in trial and wants to establish a “significant” presence on the social network. The company’s goal in 2010 is to ensure that each of their brands has a “meaningful” presence on Facebook, something they’re willing to “pay dearly” for, as the company sees Facebook as a “must-have” for brand building.

Source Article InsideFacebook. P&G fan page is here, more than 8500 fan …

My opinion ? If a big company is testing social network that means the network is used by everybody and they have to check if the fact is true :-)

Google news

Sat, 30 Jan 2010 07:14:57 PST

Google news:

A great post on Buzzmachine about Google and the future.

Social Media New Age

Fri, 29 Jan 2010 00:00:00 PST

Based on Briansolis post.

In the report, MarketingSherpa condenses the ten stages of social media marketing to three phases of maturation:

R.O.A.D.

Research – Monitor target audiences about brands and competition
Objectives – Define objectives with target audiences and social metrics
Actions – Create a social marketing strategy with a definitive plan of action
Devices – Deploy social platforms based on audience, objectives and strategy

How To read and understand this graph ?

E-commerce and Media Publishing are the priorities in the industry sector, certainly the big companies already media/e-commerce oriented decided to optimize budget (the reason of the 5% decreasing).

Illustration ?

In Europe, ToysRUs is coming on e-commerce (Franck has a new challenge)
for Healthcare maybe you can read TopRankblog 5 Best marketing advices

How To read and understand this graph ?

The pure web traffic will be replace by the strategic lead generation. Not enought social oriented i believe :-(

The reducation of client acquisition cost is a good illustration of the trend using social tools…

Microblogging and social networks are the new focus. I hope the fact will be more important that I believe :-)

In your company what is the trend for 2010 ?

Intelligent Mobile Touch

Thu, 28 Jan 2010 01:40:00 PST

One word: Amazing!

Apple will change the market, migrate users.
I am not talking about a migration of part of the market as anecdotal began to Kindle (Amazon) I speak truly shake up the market and to change habits.

Apple launches mobile multimedia smart terminal. A machine in real virtual keyboard, capable of both your book, your picture frame, your television, your stereo, but especially your newspaper. Apple today introduced a solution open to the press tomorrow (which becomes the news today). A real solution that is both simple and existing products. (this will certainly be another article). Like all Apple products, after an initial discovery you can only tell you “obviously” and tell you that by extrapolating the logic of the market should lead to that.

I can already hear some criticism:

The iPad has no phone: obviously it does not, it is not made for that! as it is not pleasant to read a book on his phone, it is not nice to call on an iPad. And then phone tomorrow for what?Equipment and people are constantly connected, an email is much faster ;-)

The iPad is no SD card reader or USB connection: he obviously did not make such a connection would have been “thinking yesterday” while Steve and his team were “thought tomorrow” dematerialize. You are now a TimeCapsule (or another server share) and your data before you see everywhere. there you are with a mobile multimedia smart terminal. Browse your photos, music, videos, movies, books simply and quickly.

The iPad is only 64GB disk: but how do you not read the beginning of the article? iPad is an intelligent mobile terminal and touch your data are therefore only partially and temporarily on your iPad, since they are on your database server, think future, think home automation, home automation, media think … Synchronize your emails, your latest books, sorted some photos and some videos and here.

The iPad have no camera. What a strange idea, wanting to be displayed in a mobile terminal intelligent camera. Want to turn your “Picture Frame / book / chain / TV” tool for video conferencing, no interest. you have your home TV with an integrated webcam, so if you “think tomorrow” you have the Samsung or LG TV connected so you can already communicate with and your iPad is then sent via Bluetooth to a photo or video or extract a paper on the TV so that your partner sees it.

I already see you smile, here :-) Yes! The iPad is the tool of the future and the tool today, offering everyone to read, watch, listen or write or he wants.

Post in French here.

Mobile Social Marketers

Thu, 28 Jan 2010 00:00:00 PST

North Amercian Marketer use Social Mobile Applications, a good point on the way to the web sociabilisation

does Facebook show the market trend?

Wed, 27 Jan 2010 01:00:00 PST

As you can see from this graph Comscore, Facebook knows another year of high growth. Should we see this growth in a change to come, a new trend in 2010, mass migration of Internet users to a social or should it simply that the world needs to share, exchange and thus indirectly from use of tools Social?
The trend in 2010 will certainly be social even though nobody knows who will be the big winner at the end of the year …

I take my choice and I think that 2010 will be social and community.

Social Media Journalist

Tue, 26 Jan 2010 01:00:00 PST

econsultancy explained how Journalist depend on Social Media

What do you think about the futur of journalist ?

Social Needs

Tue, 26 Jan 2010 01:00:00 PST

read on eMarketer the social branding and real time community management have to be focus on exclusive deals and offers. I guess this chart will create inspiration in our favor brands :-)

Links for 2010-01-25 [del.icio.us]

Tue, 26 Jan 2010 00:00:00 PST

Le web 2.0 priorité n°3 des DSI américains | Collaboratif-Info

Social Case Study (french): Archiduchesse

Mon, 25 Jan 2010 11:48:21 PST

Je voulais partager ici un cas qui me semble être un cas parfait d’illustration de l’utilisation des réseaux sociaux dans le cadre des affaires. Voici Archiduchesse, enlarge your tennis! le site de vente de chaussette francaise en coton d’egypte.

Utilisation des réseaux: Facebook et Twitter. Patrice, fondateur bien connu notamment pour avoir fondé précédemment le site LaFraise.com a décidé de réutiliser la communauté et de partager son aventure à 2 points de vue :

Aventure de l’intérieur: partager la logistique, la finance, les préparations, l’informatique, toutes les aventures que peuvent vivre les entrepreneurs (qu’ils soient dans le e-commerce ou pas).
Aventure de l’extérieur: proposition d’offres, de bons d’achat, de bon plans, de tuyaux… tout ce qu’il faut pour que les membres de la communautés : les twitteros et facebookiens puissent utiliser leurs réseaux

Utilisation des recommandations: Le site permet de copier-coller son lien ou de l’envoyer directement sur les réseaux pour permettre à d’autres utilisateurs d’acheter et de vous faire gagner des chaussettes. Simple système interne de l’affiliation, un lien du type : http://www.archiduchesse.com/index.php?gf=1723 qui permettra à l’utilisateur (le parrain) de gagner des chaussettes en fonction d’un nombre d’achat des filleuls.

La transparence et la communication non institutionnelle: l’entreprise ne prend pas ses clients de haut. Patrice parle simplement via son blog et ses différents comptes directement aux utilisateurs, clients, prospects et répond honnêtement à toutes les questions. Que ces questions soient génantes, agressives, banales … l’équipe est là, répond et assume.

L’évolution par la communauté: Patrice écoute la communauté, tire des leçons et suit les conseils des membres. En toute modestie il sait tirer avantages de la communauté en proposant des évolutions qui vont dans le sens des demandes / des besoins…

Preuve que le e-commerce français peut être une locomotive dans l’utilisation du social advertising…

Cerise sur le gâteau l’offre commerciale est intéressante ;-)

Social Verification

Mon, 25 Jan 2010 01:00:00 PST

With SpinSpotter by a system of social crowdsourcer you can edit what you read you don’t trust.

This social tool will help the press to increase the trust rate on internet…

Links for 2010-01-24 [del.icio.us]

Mon, 25 Jan 2010 00:00:00 PST

Light Blue Optics

Links for 2010-01-22 [del.icio.us]

Sat, 23 Jan 2010 00:00:00 PST

Hyperlocalisation a new business model

Fri, 22 Jan 2010 02:00:00 PST

Everybody know that the press/media market is in trouble with main problems to resolve :

find a intelligent business model (v. simply sale news)
sale information (v. find free information on free website)

A solution can be the hyperlocalisation, the Bay Area News Project with the NYTimes will be propose local news as reported on Techcrunch “The content will be used for The New York Times’ local San Francisco editions on Friday and Saturday”

Effectively, the first solution we can imagine to sale easier information to a target community is to sale a local information, crowsourced with social functions and sharing this new deal can bring a massive local traffic to the newspaper website if the local community is properly channeled. A new challenge for community manager and social manager :-)

Links for 2010-01-21 [del.icio.us]

Fri, 22 Jan 2010 00:00:00 PST

facebook to build its own data centers

Marketing Twitter

Thu, 21 Jan 2010 01:40:26 PST

Find the complete post on SocialMediaExplorer.

The Conversationalist
users who clearly have a reason to use Twitter for their business

The Conversational Marketer
Perhaps they link to their own blog posts with more frequency. Maybe they regularly remind you about an e-newsletter or their book

The Salesman
Crossing the 50 percent threshold to being mostly promotional with less conversation is the salesman

The Broadcaster
they self-promote almost exclusively and do not appear to participate in conversations

And you, what is your opinion about Twitter marketing ?

15 commandments of a brand on social networks

Thu, 21 Jan 2010 01:00:00 PST

Listen (twitter search, google realtime and blog search)
answer (with priority majoration)
respond to criticisms and compliments
provide a service 24/7 (investment is similar to a monthly budget of a little PR or advertising campaign for much of result)
be transparent and recognize the facts
consolidate feedback
make applications most requested priority and remember to innovate
be on all main networks (Facebook, Twitter, MySpace, LinkedIn)
create your network and your newsletter
update your network pages
read comments and feedback, answer
be connected with the fan, create VIP access or rules.
use social tools inside the company
be partner of social or web events
hire community evangelists

This is a translation of Loic List in french. Seesmic is a good example of a social and 2.0 company.

Links for 2010-01-14 [del.icio.us]

Fri, 15 Jan 2010 00:00:00 PST